(16) — Web design & development
Web design in Dubai, built to be measured.
Most agency websites are a portfolio of screenshots. This one is the sample. Everything below describes how it was built, what it cost, and what we measure before calling it finished.
You are already looking at the portfolio.
The homepage runs a 361-frame image sequence scrubbed against scroll position, decoded and painted to a canvas rather than played as video, so it holds a frame precisely at whatever pixel you stopped at. Frames are fetched after first paint and after the browser reports itself idle, which is why the hero renders in well under a second on a throttled connection while the sequence streams in behind it.
The wordmark is not an image. It is sampled from live text on a canvas and redrawn as a dot matrix, so it stays selectable, stays in the accessibility tree and is what a crawler reads. The type scale is fluid across seven registered steps, checked by a script that fails the build if a step is used that does not exist.
The annotation system — the index marks, the measurement rules, the small monospaced flags — is a component library with one rule: it reports things that were measured. Nothing in that register is decorative, which is why you will not find a statistic on this page that we did not take ourselves.
Contrast across every route is verified by a probe in this repository that samples the page at fourteen-pixel intervals wherever a background moves behind copy, builds a glyph coverage mask from a forced white and black pair, and rejects any reading taken through an element that covers it. It runs against five routes, two viewports and both motion preferences.
Four kinds of build.
- Corporate and brochure sites
- The site a business is judged by before anyone calls. Usually five to fifteen pages, a CMS your team can edit, and a contact path that is actually tracked.
- Ecommerce
- Product, cart and checkout, with the purchase event configured once and de-duplicated so revenue in the analytics matches revenue in the bank.
- Landing pages for paid campaigns
- Single-purpose pages built to match an ad group, so the promise in the ad is the first line on the page. Built to be replaced when the campaign changes.
- Rebuilds of sites that do not convert
- Starting with why. Frequently the design is not the problem and the measurement never worked, which means nobody knows which page is losing people.
From AED 3,500 per project, with tracking and conversion setup included.
A site you cannot measure is a site you cannot fix.
Most quotes separate the build from the analytics, which makes the build look cheaper and leaves the measurement to a second decision that often never gets made. We put it in the price because the alternative fails predictably: the site launches, traffic arrives, and three months later nobody can say which page produced the enquiries or whether the enquiries were counted twice.
It matters most the moment you spend money on traffic. Sending a paid campaign into a page with broken measurement is paying twice — once for the click, and again in the decisions you make afterwards from numbers that were never true. That is the same argument behind the paid campaign work: the measurement comes first or the spend is a guess.
What we check before a site is finished.
Eight items, in two groups. Run them against your current site — most of them take minutes and none of them need us. If your site fails three or more, that is usually worth fixing before spending anything on traffic.
Measurement
- GA4 installed once, not twice, with key events marked as conversions
- Form submissions and calls recorded as events, not thank-you page views
- Google Ads conversions imported and de-duplicated against Analytics
- Consent handling that does not silently discard the data it claims to collect
Technical
- Indexability: robots rules, canonicals, noindex left on by accident
- Sitemap that matches the site, without noindexed or redirecting URLs in it
- Core Web Vitals measured on field data, not a lab score
- Mobile rendering and tap targets on a real handset
These are the two groups that fall inside a build. All five, twenty checks, are published on the work page.
What we turn down.
- No template resalesWe do not buy a marketplace theme, change the colours and invoice it as design. If a template is genuinely the right answer for your budget, we will tell you which one and let you buy it yourself.
- No sites we cannot measureIf a platform will not let us configure conversion tracking properly, or the account access will not be in your name, we do not take the build. There is no way to be accountable for a site whose numbers we cannot see.
- No work under the minimumBelow AED 3,500 there is not enough room to do the measurement work as well as the build, and doing the build without it produces the exact problem this page is about.
From AED 3,500.
Per project, with tracking and conversion setup included. The number moves with scope and we give you a fixed figure before anything starts — not a range that resolves upward once the work is under way.
You own every account: domain, hosting, analytics, Search Console, Tag Manager. Nothing sits behind our login and nothing needs rebuilding if you leave.
As far as we can find, no other Dubai web design agency ranking for this term publishes a starting price at all. That is checkable — open the first page of results and look for a number.
Questions, answered with numbers.
How much does a website cost in Dubai?
Ours start at AED 3,500 per project, and that figure includes conversion tracking and setup rather than adding it afterwards. What moves the number is scope: how many templates the site needs, whether it takes payments, and whether content and photography exist already or have to be made. We give a fixed number before starting, not a range.
How long does a website take to build?
A small brochure site is usually two to three weeks from approved content. The delay is almost never the build — it is waiting on copy, photography and logins. If those are ready, it is quick; if they are not, that is the honest constraint and we will say so rather than quote a date we cannot hold.
Do I own the site and the accounts?
Yes, all of it. The domain, the hosting, the analytics, Search Console, Tag Manager and any ad accounts are in your name. Nothing sits behind our login. If you stop working with us you keep everything and nothing has to be rebuilt.
What do you build on?
It depends on what the site has to do. A content site that needs a non-technical editor is usually better on a CMS the team already understands. A site where speed and interaction are the product is built as a custom front end — this site is Next.js. We choose from what you need to maintain after launch, not from what we prefer to write.
Do you handle hosting?
We set it up and hand it over in your name. We do not resell hosting or add a margin to it, so you pay the provider directly and can move whenever you like. If you already have hosting that works, we use it.
Will it work on mobile?
Yes, and it is checked on a real handset before launch rather than in a resized browser window. Most Dubai traffic is mobile, and emulators miss the things that actually break: touch targets too close together, text that a phone re-scales, and layout that only fails at one narrow width.
Do you redesign existing sites?
Often, and it usually starts with finding out why the current one does not convert. Sometimes that is the design. Frequently it is that the tracking never worked, so nobody knows which pages are failing. We look before recommending a rebuild, because a rebuild that repeats the original mistake is an expensive way to stand still.
Is tracking included?
It is in the price, not an add-on. Conversion tracking, goal configuration and Search Console are part of the build. The reasoning is straightforward: a site you cannot measure cannot be improved, and sending paid traffic to it means paying for data you never collect.