Working with Abu Dhabi
Digital marketing for Abu Dhabi businesses.
SEO, Google Ads, video and websites, with the method and the rates published. Before any of that, the thing most agency pages leave out: where we actually are.
We’re in Business Bay. Fifty minutes away, and we say so.
- Studio
- Business Bay, Dubai
- Abu Dhabi office
- None
- Rates
- Same as Dubai
- Travel
- Not charged
01Where we are
We are in Business Bay, not Abu Dhabi.
We work with Abu Dhabi businesses from our studio in Business Bay, Dubai. It is a fifty-minute drive, and most of the work happens in your accounts rather than in a room. If you want someone in the building, we are not that.
It is the first section on this page rather than a footnote because the alternative is what everyone else does: a city name in the footer, a virtual office on a listing, “offices across the UAE”. That survives until a client checks, and it fails the same audit item we publish — name, address and phone consistent across every directory that lists you. We are not going to fail our own checklist to win a search result.
02What we do for them
Search first, usually.
Most of what an Abu Dhabi business asks an agency for starts with search, because that is where the gap between what a business ranks for and what it could rank for is widest. The rest follows from what the audit finds.
The free audit
Twenty checks across measurement, technical, search, local and paid. Published in full.
No charge
SEO
Technical fixes and pages built around how people actually search.
From AED 1,000 / month
Google Ads & PPC
Search campaigns on tracking that works, with no markup on media.
AED 1,000 / mo or 10%
Web design & development
Fast sites and landing pages with conversion tracking set up before launch.
From AED 3,500 / project
Video production
Concept, shoot, edit and cutdowns for every format, from brief to the final 9:16.
From AED 2,500 / project
Social media management
Planning, posting and community, measured by enquiries rather than followers.
From AED 1,500 / month
03The market
Three things that change the strategy.
- 01Procurement is a bigger part of the landscape
- Government and semi-government bodies are a larger share of the business environment than in Dubai, and they buy through tender and vendor registration rather than through a contact form. Search brings you the private-sector demand; it does not open that door, and an agency saying otherwise is guessing.
- 02Less portal-dominated
- In several categories the aggregators that own the Dubai results are weaker or absent, which means a business's own site can hold positions that would be unreachable forty minutes down the road. That changes which terms are worth building pages for.
- 03A smaller competitive set
- Fewer businesses competing for the same terms changes what is winnable, and it changes it in your favour. It also means the ceiling is lower — there is less traffic to win — so the sensible target is a larger share of a smaller pool rather than the volume a Dubai campaign would chase.
04Local search
Your address. Not a virtual one of ours.
Local SEO for an Abu Dhabi address.
If you have premises in Abu Dhabi, the map result is usually worth more than the links above it, and it is decided by your Business Profile rather than by your website: completeness, categories, hours, and whether your name, address and phone match everywhere they appear.
The Local group of the published audit is the whole of it, and local SEO has its own page. Note that this is work on your address, not ours. We do not have one here and will not create one to look closer than we are.
Your address. Not a virtual one of ours.
05The free diagnostic
No travel required, and that is not a compromise.
The audit runs against your site, your tracking, your rankings and your ad account. All four are reachable from anywhere with the right access, and none of them are better understood from a meeting room forty minutes closer. You get the findings and a walk-through, and you keep them whether or not you hire us.
06Price and terms
The same numbers everyone else pays.
SEO from AED 1,000 a month. Websites from AED 3,500. Google Ads at AED 1,000 a month or 10% of spend, whichever is greater, with no markup on media. Month-to-month with 30 days’ notice, except SEO’s initial three months.
There is no Abu Dhabi surcharge and no separate price list. The drive is ours to absorb. Every rate is on the pricing page, published in full.
07Out of scope
What we will not pretend.
Not offered:
A local officeThere is one studio and it is in Business Bay. No serviced desk taken for an address, no coworking membership described as a presence.
Not offered:
A claim to be an Abu Dhabi companyWe are a Dubai company that works with Abu Dhabi clients. Those are different sentences and only one of them is true.
Not offered:
Pretending distance does not existIt is fifty minutes. Most weeks that costs you nothing, and some weeks an agency downstairs would be more convenient. If that matters more than the work, hire the one downstairs.
08Questions
The things people actually ask.
Are you based in Abu Dhabi?
No. Our studio is in Clover Bay Tower on Marasi Drive, Business Bay, Dubai, and that is the only address we have. We work with Abu Dhabi businesses from there. We would rather tell you that on this page than have you find out after a proposal — and if you need an agency in the building, we are not it.
Do you charge more for clients outside Dubai?
No. The published rates are the same wherever you are: SEO from AED 1,000 a month, websites from AED 3,500, Google Ads at AED 1,000 a month or 10% of spend, whichever is greater. There is no travel line, no location loading and no separate Abu Dhabi price list.
Do we need to meet in person?
Rarely, and never to start. The diagnostic runs against your site, your tracking, your rankings and your ad account, all of which are reachable from anywhere. When a kickoff or a quarterly review is better done face to face we will drive up — it is under an hour each way and we do not charge for it.
How much does SEO cost in Abu Dhabi?
From AED 1,000 per month, with a three-month initial commitment and then month-to-month. Identical to what we charge in Dubai. The free audit that sets the figure is the same audit, and you keep it whether or not you hire us.
Do you work with government or semi-government entities?
We have not, and we will say so rather than imply otherwise. Public-sector and semi-government procurement runs on tender processes and vendor registration that we are not currently set up for. If that is your route to market, an agency already registered will serve you better and we will say that on the first call.
How soon will we see results?
Google Ads can produce enquiries within the first weeks once tracking is correct. SEO takes three to six months before meaningful movement, which is a property of how Google reassesses pages rather than of your city. Neither number changes because you are in Abu Dhabi.